10th June 2015
Notes:
·
Music promotion is an advert for the artist and
the song. Adverts not just entertainment.
How is the music
video similar to the car advert?
The car advert cuts to the rhythm of the music
Many camera shots like the music videos
Narrative/storyline throughout the car adverts just like
music videos
Narrative in music
promos
Traditional and
classic narrative structure?
Narrative types- Linear and Non linear
Linear- chronological order, time goes beginning, middle and
end
Non-linear- non chronological order, flashbacks, montage,
ellipsis
Closed or open
ended?
Closed- has a fixed ending
Open- open to interpretation: - inception, shutter island
Circular- movie ends where it starts
Single standard, multi stand
Todorov’s theory –
Theory of equilibrium and disequilibrium
1. A state of equilibrium (all as it should be)
2. A disruption of order (by an event)
3. A recognition that the disorder has occurred
4. An attempt to repair the damage
5. A return to equilibrium but is now different
Synaesthesia
A condition in which one type of stimulation evokes the
sensation of another, as when the hearing of a sound produces the visualization
of a colour. :
Andrew Goodwin says that music promos can interpret the song lyrics
in many ways.
- Illustration- The promo basically illustrates the ideas/ narrative in the song lyrics- Eminem ‘Stan’
- Amplification- Use a key idea/ image from the lyrics and develops it into a concept within the promo. A link remains between the lyric and the promo- Take a theme and represent I by thinking out of the box with the idea.
- Disjuncture- The promo bears no resemblance to the lyric or its meaning; abstract often seen as unconventional/ arty videos. Creates a new range of meanings for the song
